Jennifer Prince Joins ChangeUp as Strategic Advisor

ChangeUp is thrilled to welcome veteran sports and media executive Jen Prince as an advisor. As the first-ever Chief Commercial Officer of the Los Angeles Rams, Jennifer is responsible for all brand and media partnerships and sponsorships. Jennifer previously spent nearly 9 years at Twitter as the Global VP and Head of Content Partnerships and Managing Director of Global Media & Entertainment Partnerships.

Prior to joining Twitter in August 2013, Jennifer was Head of Industry for Film & Television at Google and Head of YouTube Media & Entertainment. Earlier, Jennifer was SVP of Advertising at Demand Media and helped the company through its IPO. Years prior, Jennifer worked at other notable companies such as American Greetings, Ziff Davis & TBWA/Chiat Day. Jennifer has spent over 25 years in digital advertising, content, and partnerships.

“The mission of ChangeUp resonates with me on a personal level,”  Prince said. “The company has a unique value proposition that meets a very important need in the market. I look forward to collaborating with the team to fulfill ChangeUp’s promise of integrating donations of all sizes into the huge flow of everyday commerce.”

ChangeUp CEO Bob Soderstrom says, “Jen brings big expertise in sports, entertainment, and media that will be directly applicable to our road map and mission at ChangeUp. We’re honored and excited to build the company with her.” 

Jennifer earned a BA in Communications from the University of California, Santa Barbara. In addition to advising ChangeUp, she is on the boards of Hershey Entertainment & Resorts, System1, and Versus Systems, and she is an investor in Park Place, Buzzer, and C2 Ventures. She lives in Los Angeles and keeps busy with her husband and three daughters, ages 14 and under. She is @JenP on Twitter.


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