The Honest Company – Jessica Alba’s Los Angeles-based baby and beauty brand – has activated ChangeUp’s donate-at-checkout application for Salesforce Commerce Cloud. The company plans to invite customers to round-up their purchases on honest.com in support of two long-standing charity partners, Baby2Baby and March of Dimes.
The Honest Company is a mission-driven brand focused on leading the clean and conscious lifestyle movement. Since its launch in 2012, Honest has been dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products. The company’s mission, to inspire everyone to love living consciously, is driven by its values of transparency, trust, sustainability and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes.
From day one, The Honest Company has partnered with Baby2Baby to help provide diapers, wipes and basic essentials to children in at-risk communities across the country. Their partnership with March of Dimes helps fund research, advocacy, and service programs that address the current maternal health crisis and support moms in need.
We’re looking forward to giving The Honest Company shoppers the opportunity to make a direct impact with Baby2Baby and March of Dimes, two organizations that help Honest deliver on their mission each and every day!