The Honest Company
The lifestyle brand founded by a fashion designer known for her philanthropy sought to launch donate-at-checkout with three featured charities positioned front and center to maximize the roundup rate and bring more customers into their ethos of charitable giving. We also added a “supersize” feature allowing customers to include an extra donation if desired, and made sure the donate feature was placed prominently for maximum results.
Anatomy of an Effective Solution
While each example above shows a slightly different approach, the components of our donate-at-checkout tool are tried and true:
- Thoughtful placement in checkout flow
- Compelling call to action
- Prominent charity logo(s)
- Donation added to shopping cart with charity logo
- Multiple touchpoints for clarity
- Easy opt-in
- Integration in cart summary
- Line item in payment details
- Reminder in cart and thank you page
Our team is here to work with yours and implement our powerful donation APIs for Salesforce Commerce Cloud. Let’s start a conversation to visualize the power of ChangeUp in your online shopping experience with demos and mockups that illustrate the flow for your customers.